Business Research
transforming information into a powerful business tool
- Business research - article searches, literature reviews
- Prospect research - prospects for funding and support; support with applications
- Review of marketing trends
- Competitor research
- Marketing strategy plans
- Briefing papers
Information should be one of the most powerful business tools in your armoury. It means each business decision you make can be one that is better informed.
Whatever you need, the first step is meeting to establish your goals and budget. Next, my proposal will ensure I find all the quality information and insights you need – on time and within budget. And while I’m carrying out the research, analysis and marketing plan (if required), you’ll receive regular updates.
Business research
Gain valuable insights into your market, competitors and customers. As a professional researcher, I’m adept at sourcing, analysing and interpreting information.
Because I know where to find the right information, I’m much faster than you could be. There are over one billion unique web pages; numerous CD roms, directories, books, magazines... Using me means that you save yourself time and effort – and gain a significant business advantage. I am a tireless and expert ferreter. I find out all the pertinent, relevant facts, so that you can make informed business decisions. I’m also an objective lateral thinker, who can discard assumptions and look at topics with a fresh approach.
Marketing strategy plans
Devising the right marketing strategy is essential to your business growth and success; many fail without it. By working with you and taking a problem-solving approach, I can take a weight off your shoulders in ensuring that you have the right, objective marketing plan in place, built upon solid, accurate research. It will give you a strategic, long-term outlook.
It starts with working with you to clarify and understand the minutiae of your business realities. You can expect that, throughout the process, I work quickly and cost-effectively.
- Preparing a marketing plan boosts your business in many ways:
- Identify key issues and devise practical solutions
- Pinpoint demand for your product or service and define your objectives and strategies
- Discover new and creative ways to enhance your business income
- Strategies for your PR and advertising
- Marketing trends and reviews
Briefing papers
An organisation may engage in strategic planning and development for a variety of reasons: to clarify direction, identify a common vision, solve problems and/or achieve goals. I can prepare briefing papers to support projects for particular issues. I can also provide expositions of situations and issues, analysing scenarios, examining the implications and making recommendations.
Get in touch for a free discussion about how I can make a difference to your business. My rates are affordable and charged per hour or per project.
